The FMCG Packaging Observatory (created by Nomisma in collaboration with Spinlife) gives us a clear insight into how consumer habits are changing in relation to a renewed approach to packaging sustainability.
The attention and sensitivity to the characteristics of packaging and its environmental impact, both for home and for food products, is a rapidly growing trend, so that for 46% of Italian consumers green packaging is a key factor in the choice of a product. It is interesting to note that currently in Italy almost one consumer in two (48%) has reduced or eliminated the purchase of goods and products which are offered and presented with an excess of packaging material.
It is evident that the use of biodegradable and compostable materials for the production of containers and packaging represents the new frontier of packaging at a global level. A challenge that ETI has enthusiastically embraced, developing printing and manufacturing processess for biodegradable and compostable capsules for food use.